Protection de la vie privée, a joint initiative

  • Why this initiative?
  • About Google
  • About Test-Achats

The Internet is a fantastic environment for exploring, creating and working together. But to make the most of the Web, it is important for you to stay safe and secure.

The initiative is the result of a close collaborative effort between Google and Test-Achats. It is promoting a safer Internet while at the same time making consumers aware about how they can best protect themselves against the risks they may encounter on the Internet.

Online security is a particularly relevant topic for Belgium, because more than 60% of Belgians know little – or nothing at all – about the issues surrounding online security (according to a survey conducted on September 2016 by GFK). 

Although people often think of it as being too complex, online security has become an essential part of our daily lives. Which is why Google and Test-Achats have decided to work together and develop the initiative – so that the Internet can remain a safe place for us all.

The primary aim of the Belgian campaign is to provide consumers with the knowledge they need to optimise and maintain their security when they go online. It has all been done in a simple, fun way using a variety of security tools and plenty of practical tips and advice, covering the main issues that every online user has to contend with.
So, whether you are a novice or an expert, you will find some of the advice and tools available at this site of value when it comes to enjoying the many benefits of the Internet while staying safe and secure at the same time.

The message is clear: protecting ourselves together online is… cybersimple!  

About Alphabet Inc. 
Larry Page and Sergey Brin founded Google in September 1998. Since then, the company has grown to more than 50,000 employees worldwide, with a wide range of popular products and platforms like Search, Maps, Ads, Gmail, Android, Chrome, and YouTube. In October 2015, Alphabet became the parent holding company of Google. You can read more about Alphabet’s mission here



Test-Aankoop / Test-Achats, founded in 1957, is part of an association of consumer organizations throughout Europe and Latin-America. Our mission is to defend and protect consumers’ rights, to seek solutions for their consumer related problems, and to help them to assert their rights (freedom of choice, access to information, access to justice, right to education, health, safety and a healthy environment).

By conducting comparative studies and tests and by highlighting the products and services with the best price-quality ratio, we actively contribute to the further development and improvement of consumer products and services. Information about our studies is available via our website, magazines, practical guides, and our individual help service with a team of dedicated agents who deal with individual consumer questions. In addition, we represent consumers in several national and international commissions and government institutions. We negotiate legal and economic advantages for consumers and we defend their rights by means of judicial actions.
Our work for the consumer is primarily led by our 3 key values: Expertise, Independence, and Proximity. Our credibility depends on the expertise of over 300 specialists, our thorough and transparent methodology and our high professional and ethical standards. We are proud to conduct our mission in complete independency and neutrality, both from a financial and political as from an ideological point of view.